Seven......

Hi everyone!!

We're going to talk about another type of communication, organisational communication......

It is a system of a large number of people working together to achieve multiple goals. We can find it around us, maybe some of you are part of it....

People inside an organisation will become interdependent with each other. Usually, there is a hierarchical structure (different level within) in it.

For example:

By looking on the structure of the hierarchy, people inside that organisation should know how to communicate with each other. If you are in Corporate Planning Office, you should know how to communicate with your president and people below you such as Sales Department. The way to communicate with those 2 people may differ...............

People who work in an organisation may need to put aside individuals' goals, they need to prioritize organisational goals. They should know what to say and what not to say, they need to consider other people too.

Usually, information within an organisation is enclosed to outsiders. An organisation should know how to create, analyse, store, and retrieve information properly in order to protect it.

Organisation Structure has 2 types, formal and informal............

Information flow inside a formal organisation has 3 types:

1) Downward flow...... (e.g. from boss to staff)

2) Upward flow..... (e.g. from staff to boss)

3) Horizontal flow..... (e.g. from staff to staff)

Each of them may has its own flaw, the communication may be ineffective in some conditions.....

In downward flow, the information may not be received by the staff as expected, information may be inadequate and incomplete. This condition may becomes worse if serial transmission occurs, it occurs when information is distributed from one person to another and so on. Details may be missed out, only important points are received.

In upward flow, the boss may neglect negative feedbacks or messages from the staff. Sometimes, the staff does not want to talk about problem with the boss, so he/she keeps it. If the boss has a secretary, the secretary may be a gatekeeper. She will separate the information, she decides which one is important and which one is not. She will only give important information to the boss.

In horizontal flow, each staff may has different view of a problem. Each of them may want to protect his/her department. Conflicts may occur.

Now, let's move on to informal organisation.............

This is more about personal relationship with other members of the organisation. Information such as gossip and rumour may be shared, usually the accuracy is quite high inside an organisation.

Relationship with other members may be differentiate by degree of connectedness.

There are 7 types of network roles:

1) Cosmopolite, a member who has connection with people outside the organisation.

2) Bridge, a member of a clique and has a connection with another clique.

3) Clique, a group of similar interests

4) Isolate, a member which does not belong to any cliques

5) Liaison, a member who connects 2 cliques but not a member of either clique

6) Opinion Leader, an influential member of a clique

7) Star, a member who has a lot of connections with other members (a favourite member)

All of these types can be found near us, maybe we are one of them. We can apply these types to our relationship with friends and relatives.

Which one is your role? (please give your answer/feedback in the comment's box.... Thanks)

*FYI, this is my last entry, thank you for your contribution...................*

Have a nice day....... :D

Bye2.........

Six....

Let's finish the media theory,,,,,

We receive messages from the media through medium, so we can say that medium holds important role as the messages. This theory is called media determinism.....

Sometimes we have different opinions and views about one thing but we do not want to express our thoughts because everyone's opinions are different from us. In addition, the media supports the most popular views, we feel anxiety to speak up. It's better to keep silence, this theory is known as spiral of silence....

The last one is cultivation theory, TV supports this theory. Media such as TV can influence the way we look at the world around us. Media creates a common way to look at a certain aspect which is called mainstreaming. Another aspect from this theory is resonance or mean world hypothesis, as we watch too much TV everyday, we see a lot of criminalities going on in the world. Double dose effect happens, we perceive that the world is more dangerous, in fact it is not that dangerous as we thought.... Be careful in receiving messages from the media!!!

I still want to show you some interesting advertisements for your pleasure.............

This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has a large space.

The main topic for this entry is Communication and Technology......

In 21st century, many technologies are introduced. We are living in a world full of technology. One of the uses of technology is to communicate. The equipments may include computer, internet, telephone, radio, etc. Many people prefer to communicate through these equipments provided by technology in order to get the faster and cheaper way.

Not all people can afford the cost required to buy those equipments, so they may remain to communicate with the equipments that they have. They still can survive in the digitalization period.

As young people, we always use of internet and computer everyday to do many things such as communicate, play games, etc. Any forms of communication using the computer are called as computer mediated communication (CMC). Computer and internet are friends for some people, they cannot live without them.

One thing which is really common for us is chatting, we chat with people everday through internet. We are addicted to its fun and simplicity. In fact, I am addicted to web chat too. I always chat with my families and friends in my hometown, it is cheap and fast. I also can use web-cam to see my families and friends.

Different people have different uses of web chat, some people may use it to find friends and boyfriend/girlfriend. They often feel more confidence when they chat in virtual world rather than in the real world. They share personal experiences to strangers, sometimes they ask suggestions from them. They can hide their "real" identity, it seems scary but this is the reality.

Many people, including me, use internet to read news from different countries. We want to update our knowledge to the most current and happening news. As I go overseas, electronic news are very helpful for me to know what is going on in my country.

How about you? What is your primary need for using the internet?

Have a nice day........... :D